Chloe Mackey

LIME CRIME VENUS XL DIGITAL CAMPAIGN

Chloe Mackey
LIME CRIME VENUS XL DIGITAL CAMPAIGN

Concepted and produced social media campaign for Lime Crime's Venus XL palette.

  • Planned and executed 2-week teaser campaign prior to launch date. 
    • Integrated social feedback into concept for teaser assets: [1
    • Identified key influencers for product seeding prior to launch.
  • Concepted key marketing assets:
  • Planned and executed promotional product giveaway on Instagram which resulted in over 26,000 entries.