Concepted and produced social media campaign for Lime Crime's Venus XL palette.
- Planned and executed 2-week teaser campaign prior to launch date.
- Integrated social feedback into concept for teaser assets: 
- Identified key influencers for product seeding prior to launch.
- Concepted key marketing assets:
- Planned and executed promotional product giveaway on Instagram which resulted in over 26,000 entries.